A Response Rate Experiment Using Mail Questionnaires

• 1 October 1978
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 42  (4) , 82
• https://doi.org/10.2307/1250090

Abstract

Keywords

• USING MAIL
• RATE EXPERIMENT
• MAIL QUESTIONNAIRES
• EXPERIMENT USING
• RESPONSE RATE