Marketing Notes and Communications: Why Do People Shop?
Open Access
- 1 October 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 36 (4) , 46-49
- https://doi.org/10.1177/002224297203600409
Abstract
Do people shop simply to make purchases? Are some shopping trips motivated by considerations that are unrelated to an actual purchase? The results of an exploratory study of shopper motivation suggest that a person may shop for many reasons other than his or her need for products or services.Keywords
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