Examining the New Influencers: A Self-Presentation Study of A-List Blogs
Top Cited Papers
- 1 December 2005
- journal article
- Published by SAGE Publications in Journalism & Mass Communication Quarterly
- Vol. 82 (4) , 968-982
- https://doi.org/10.1177/107769900508200413
Abstract
This study investigated impression management tactics and self-presentation on popular A-list blogs. Building on Goffman's constructs of self-presentation and operationalizing impression management strategies, this study content analyzed the most-linked-to blogs. A-list bloggers reveal more information about themselves than other bloggers and actively engage in impression management. Differences in blogs based on gender confirm traditional gendered online behavior. Findings indicate the diversity of blogs and encourage researchers to understand the pieces of blogs before purporting to understand the medium as a whole.Keywords
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