New media in marketing redefine competitive advantage: a comparison of small and large firms
- 1 February 1999
- journal article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 13 (1) , 9-20
- https://doi.org/10.1108/08876049910256041
Abstract
New media in marketing redefine competitive advantage: a comparison of small and large firmsKeywords
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