Assessing introduction factors for a new industrial product
- 1 January 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (2) , 128-132
- https://doi.org/10.1016/0019-8501(78)90060-3
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Planning Product Line Strategy: A Matrix ApproachJournal of Marketing, 1976
- Marketing Strategy under Conditions of Economic ScarcityJournal of Marketing, 1975
- Marketing during Periods of ShortageJournal of Marketing, 1974
- Identification of Determinant Attributes: A Comparison of MethodsJournal of Marketing Research, 1971
- Determinant Buying Attitudes: Meaning and MeasurementJournal of Marketing, 1968