Developing a typology of affective responses to advertising
- 1 March 1990
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 7 (1) , 11-25
- https://doi.org/10.1002/mar.4220070103
Abstract
No abstract availableKeywords
This publication has 18 references indexed in Scilit:
- Identifying feelings elicited by advertisingPsychology & Marketing, 1988
- The Power of Feelings in Understanding Advertising EffectsJournal of Consumer Research, 1987
- Affective Responses Mediating Acceptance of AdvertisingJournal of Consumer Research, 1986
- Warmth in Advertising: Measurement, Impact, and Sequence EffectsJournal of Consumer Research, 1986
- Representing and Testing Organizational Theories: A Holistic ConstrualAdministrative Science Quarterly, 1982
- Reliability and Validity AssessmentPublished by SAGE Publications ,1979
- The Scientific Use of Factor Analysis in Behavioral and Life SciencesPublished by Springer Nature ,1978
- Human EmotionsPublished by Springer Nature ,1977
- A Study Of A Measure Of Sampling Adequacy For Factor-Analytic Correlation MatricesMultivariate Behavioral Research, 1977
- Convergent and discriminant validation by the multitrait-multimethod matrix.Psychological Bulletin, 1959