The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness
- 31 December 1992
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 1 (3) , 225-238
- https://doi.org/10.1016/s1057-7408(08)80037-x
Abstract
No abstract availableKeywords
This publication has 14 references indexed in Scilit:
- Social stereotypes and information-processing strategies: The impact of task complexity.Journal of Personality and Social Psychology, 1987
- Effects of prior knowledge on use of cognitive capacity in three complex cognitive tasksJournal of Verbal Learning and Verbal Behavior, 1982
- Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative JudgmentsJournal of Marketing Research, 1981
- Effects of message repetition and position on cognitive response, recall, and persuasion.Journal of Personality and Social Psychology, 1979
- THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGEHuman Communication Research, 1978
- The relation between distraction and persuasion.Psychological Bulletin, 1973
- Effect of Musical Accompaniment on Attitude: The Guitar as a Prop for PersuasionJournal of Applied Social Psychology, 1972
- Distraction increases yielding to propaganda by inhibiting counterarguing.Journal of Personality and Social Psychology, 1970
- Resistance to persuasive communications: An examination of the distraction hypotheses.Journal of Personality and Social Psychology, 1968
- On resistance to persuasive communications.The Journal of Abnormal and Social Psychology, 1964