Question Order Effect and the Measurement of Candidate Preference in the 1982 Connecticut Elections

1 January 1984

journal article
Published by Oxford University Press (OUP) in Public Opinion Quarterly

Vol. 48 (3) , 578-591
https://doi.org/10.1086/268859

Abstract

Conflicting poll results from the New York Times and the Hartford Courant concerning the 1982 Connecticut senatorial contest led to the hypothesis that when voting preferences in two contests are measured in the same poll, question order will affect candidate standings. A subsequent poll, based on a split-sample design, verified this hypothesis. The relation of the question order effect to party identification, candidate preference, political ideology, and education is also examined.

Keywords

CANDIDATE PREFERENCE
CONNECTICUT ELECTIONS
EDUCATION
EFFECT AND THE MEASUREMENT
IDEOLOGY
NEW YORK TIMES
POLL
QUESTION ORDER EFFECT

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