Service as a marketing strategy: A case study at reliance electric

• 31 August 1990
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 19  (3) , 193-200
• https://doi.org/10.1016/0019-8501(90)90010-s

Abstract

Keywords

• CASE STUDY
• RELIANCE ELECTRIC
• MARKETING STRATEGY
• SERVICE
• STUDY AT RELIANCE