Venturesome Consumption, Innovation, and Globalization

Publisher Website
Google Scholar
Abstract
This chapter examines the role of innovation as well as the implications of globalization. It argues that the willingness and ability of individuals and firms to acquire and use new products and technologies is as important as the development of such products and technologies. Moreover, unlike many individuals and organizations, nations do not have to outperform “competitors” in order to prosper. An innovation originating from one country does not impoverish other countries. Rather, it tends to improve standards of living in all countries that have the downstream capacity to acquire and implement the innovation.

This publication has 0 references indexed in Scilit: