COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION
- 1 February 1986
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 3 (2) , 20-27
- https://doi.org/10.1108/eb008302
Abstract
The Asia‐Pacific region, one of the world's fastest growing markets is experiencing wide and growing use of countertrade. This paper explores some of the factors leading to increased use of countertrade deals in the Asia‐Pacific market. Recent examples of countertrade transactions in the region are reviewed and the implications for management are explored.Keywords
This publication has 1 reference indexed in Scilit:
- The Economics and Politics of CountertradeThe World Economy, 1983