An Attribution Explanation of the Disproportionate Influence of Unfavorable Information

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Abstract
An attribution model of information processing is proposed and experimentally tested to explain the alleged disproportionate weighting of unfavorable product information. The findings of the experiment generally support hypotheses proposing that unfavorable ratings, as compared to favorable product ratings on the same attributes, prompt significantly stronger attributions to product performance, belief strength, and affect toward products.

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