Social Desirability Bias and the Validity of Indirect Questioning
- 1 September 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (2) , 303-315
- https://doi.org/10.1086/209351
Abstract
Indirect (i.e., structured projective) questioning has been employed frequently in marketing and other social sciences to reduce social desirabilityKeywords
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