The effect of sales force adoption on new product selling performance

• 1 November 2000
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 17  (6) , 435-450
• https://doi.org/10.1016/s0737-6782(00)00058-8

Abstract

Keywords

• EFFECT OF SALES
• PRODUCT SELLING
• SELLING PERFORMANCE
• FORCE ADOPTION
• SALES FORCE
• NEW PRODUCT