The Interface between Quality of Life and Marketing: A Theoretical Framework
Open Access
- 1 January 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 1 (1) , 69-84
- https://doi.org/10.1177/074391568200100106
Abstract
Marketing scholars are becoming more concerned with the impact of their discipline on the development of human well-being. The study of quality-of-life (QOL) is a means to that end. The marketing effort in QOL research has been unsystematic and fragmented. An attempt is made in this conceptual paper to (1) review selected marketing research in QOL, (2) introduce a theoretical framework which synthesizes QOL constructs, and (3) suggest possible measurements of those QOL constructs.Keywords
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