Perceived Risk in Store Selection
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4) , 435-439
- https://doi.org/10.1177/002224377200900414
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
- Perceived Risk in Mail-Order and Retail Store BuyingJournal of Marketing Research, 1970
- Self-Confidence and Persuasibility: One More TimeJournal of Marketing Research, 1970
- Advertising Effectiveness and Risk in the Consumer Decision ProcessJournal of Marketing Research, 1969
- Self-Confidence and Persuasibility in Marketing: A ReappraisalJournal of Marketing Research, 1969
- Perceived Risk, Information Processing, and Consumer Behavior: A Review Article:Risk Taking and Information Handling in Consumer Behavior Donald F. CoxThe Journal of Business, 1969
- Role of Product-Related Conversations in the Diffusion of a New ProductJournal of Marketing Research, 1967
- Self-Confidence and Persuasion in Car BuyingJournal of Marketing Research, 1967
- Perceived Risk and Consumer Decision-Making—The Case of Telephone ShoppingJournal of Marketing Research, 1964
- Retail Strategy and the Classification of Consumer GoodsJournal of Marketing, 1963