The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes
- 1 October 1987
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (4) , 99
- https://doi.org/10.2307/1251251
Abstract
An assumption in prior research on deal-prone or coupon-prone buyers has been that buying on deal is influenced in part by a household's demographic charact...Keywords
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