Some meanings radio has for teenagers

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Abstract
Although a mass medium, radio serves different needs of different sorts of people—intentionally and unintentionally. Programmers and advertisers obviously need to construct and select their messages with care so that they will reach and serve the desired audience—and research such as the following may shed some light on a large and important part of the radio audience. Neal T. Weintraub is a writer‐producer at Advertising Division Inc. in Chicago. This article is based on Mr. Weintraub's M.A. thesis in journalism, completed at Ohio State University under the direction of Dr. Galen Rarick and funded by a Research Grant from the National Association of Broadcasters.

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