Competitive Advantage Variation over The Life Cycle of a Franchise
- 1 October 1976
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 40 (4) , 77
- https://doi.org/10.2307/1251071
Abstract
Various competitive advantages normally ascribed to franchising have different relative values to franchisors; these differ over the life cycle of a franchise. ...Keywords
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