Inert Set or Inferred Set? A Comment
Open Access
- 1 July 1976
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 40 (3) , 59-60
- https://doi.org/10.1177/002224297604000312
Abstract
Kakkar questions the actual categorization procedures used to identify evoked and inert set products.Keywords
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