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Building Implementable Marketing Models
Home
Publications
Building Implementable Marketing Models
Building Implementable Marketing Models
PN
Philippe A. Naert
Philippe A. Naert
PL
Peter S. H. Leeflang
Peter S. H. Leeflang
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1 January 1978
book
Published by
Springer Nature
https://doi.org/10.1007/978-1-4615-6586-4
Abstract
No abstract available
Keywords
ASSESSMENT
BRAND
CONSUMER
DYNAMICS
LEARNING
MANAGEMENT
MANAGEMENT SCIENCE
MARKETING
MEETING
MODELING
OPERATIONS RESEARCH
PROBABILITY
RESEARCH
SCIENCE AND TECHNOLOGY
STOCHASTIC MODELS
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