Comment
Open Access
- 1 October 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (4) , 32-41
- https://doi.org/10.1177/002224298805200403
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Assessing Advantage: A Framework for Diagnosing Competitive SuperiorityJournal of Marketing, 1988