Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence

• 1 August 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (3) , 317
• https://doi.org/10.2307/3149569

Abstract

Keywords

• OPINION LEADERS
• CONSUMER INTERESTS
• CLUSTERS OF CONSUMER
• SPHERES
• INFLUENCE