Discovering the 65+ consumer
- 1 May 1982
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 25 (3) , 42-46
- https://doi.org/10.1016/0007-6813(82)90127-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Age Differences in Information Processing: A Perspective on the Aged ConsumerJournal of Marketing Research, 1977
- Some Political Consequences of Senior Center and Other Old Age Group MembershipsThe Gerontologist, 1971