Sales Data and the Estimation of Demand
- 1 April 1976
- journal article
- research article
- Published by Taylor & Francis in Journal of the Operational Research Society
- Vol. 27 (1) , 123-127
- https://doi.org/10.1057/jors.1976.13
Abstract
The differences between sales and demand are discussed. For the newsboy problem the probability distribution of demand is determined from sales data, under the assumption that customers arrive at random. The optimum stock level is shown, in general, to be different from that in the literature.Keywords
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