Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4) , 462-465
- https://doi.org/10.1177/002224377200900422
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Studies on the generality of affective meaning systems.American Psychologist, 1962
- A Structural Theory of Attitude DynamicsPublic Opinion Quarterly, 1960
- Cognitive structure and attitudinal affect.The Journal of Abnormal and Social Psychology, 1956
- Personal Values as Determinants of a Political AttitudeThe Journal of Psychology, 1949
- Some Principles of Mass PersuasionHuman Relations, 1949
- The Relationship Between Values, Concepts, and AttitudesEducational and Psychological Measurement, 1948