A Dual-Effects Model of Brand Choice
Open Access
- 1 November 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (4) , 458-464
- https://doi.org/10.1177/002224377000700404
Abstract
A model is proposed which accounts for both purchase event feedback and change due to an external effect. Compared to its two most closely related antecedents—the linear learning model and the stationary probability diffusion model—this is a more useful model, both from the standpoint of the individual and of the population being modeled.Keywords
This publication has 1 reference indexed in Scilit:
- A Stochastic Response Model with Application to Brand ChoiceManagement Science, 1969