ELECTRONIC VS. NON-ELECTRONIC BRAINSTORMING.
- 1 August 1990
- journal article
- Published by Academy of Management in Academy of Management Proceedings
- Vol. 1990 (1) , 237-241
- https://doi.org/10.5465/ambpp.1990.4978743
Abstract
Electronic and non-electronic brainstorming groups were compared in two studies. We found that electronic brainstorming groups generated more non-redundant ideas than non-electronic brainstorming groups in both studies, and in one study we found that the electronic brainstorming groups actually outperformed individuals working by themselves. We discuss alternative explanations of these results.Keywords
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