Self-Consciousness and Clothing

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Abstract
A questionnaire study was undertaken to investigate if different aspects of self-consciousness related to clothing attitudes and strategic use of clothing. The major purpose was to determine if the trait of public self-consciousness, as delineated by Buss, would be systematically related to clothing measures. A secondary goal was to investigate sex differences, with the expectation that the linkage between clothing measures and self-consciousness would be stronger for women. Participating in the study were 104 subjects. Clothing measures showed a consistent and pervasive correlation with scores on public self-consciousness. Contrary to expectations, the magnitude of these relationships was greater for men than for women. The results are discussed in terms of the tactical use of such social and symbolic products as clothing for self-definition.

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