The metaphor in public address

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Abstract
Despite long interest in the subject, certain important problems concerning metaphor in public address remain to be explored. After stating these problems, the authors propose a number of theoretical formulations which may contribute toward their solution. They consider, in turn, a rhetorical definition of metaphor, the elements, structure, and process of metaphor, degrees of metaphor, and hypotheses suggesting the nature of the characteristic metaphor of oral rhetoric.

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