A Pooled Cross‐Section Time Series Model of Coupon Promotions

• 1 August 1978
• journal article
• Published by Wiley in American Journal of Agricultural Economics
• Vol. 60  (3) , 393-401
• https://doi.org/10.2307/1239936

Abstract

Keywords

• ADVERTISING
• CONSUMER DEMAND
• COUPONS
• CROSS-SECTIONS AND TIME SERIES
• ORANGE JUICE