A Study of Consumers' Cognitive Structure for Cigarette Brands

• 1 January 1970
• journal article
• Published by University of Chicago Press in The Journal of Business
• Vol. 43  (2) , 190
• https://doi.org/10.1086/295265

Abstract

Keywords

• COGNITIVE STRUCTURE
• CIGARETTE BRANDS
• STUDY OF CONSUMERS
• STRUCTURE FOR CIGARETTE