Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

• 1 June 1993
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 24  (2) , 291-306
• https://doi.org/10.1057/palgrave.jibs.8490851

Abstract

Keywords

• INTERNATIONAL BUSINESS, INTERNATIONAL ENTREPRENEURSHIP, FOREIGN DIRECT INVESTMENT, GLOBALIZATION, GLOBALISATION, GLOBAL MANAGEMENT, ECONOMICS, FINANCE AND ACCOUNTING
• MARKETING, CONSUMER BEHAVIOR AND SUPPLY CHAIN MANAGEMENT
• BUSINESS DYNAMICS AND STRATEGY
• ORGANIZATION AND MANAGEMENT
• BUSINESS CULTURE
• POLITICAL ECONOMY, PUBLIC POLICY AND POLITICAL SCIENCE
• ENTREPRENEURSHIP, EMERGING INDUSTRIES AND LOCALES
• STRATEGIC HR AND INDUSTRIAL RELATIONS