The influence of price differences on brand shares and switching
- 1 April 1969
- journal article
- research article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 3 (4) , 223-230
- https://doi.org/10.1108/eum0000000005222
Abstract
Presents here a theoretical model study based on the results of an empirical study, which relates brand shares to price differences in a fully quantitative fashion. Posits in its present form that it is applicable to the analysis of markets largely dominated by two brands. States that the model is simple to use and provides an eminently practical technique for market research and pricing decisions. Uses figures to emphasise the distribution function.Keywords
This publication has 1 reference indexed in Scilit:
- Progress on a Simplified Model of Stationary Purchasing BehaviourJournal of the Royal Statistical Society. Series A (General), 1966