Abstract
A primary function of Eos is to serve the geophysical community. It does this by publishing meeting announcements, book reviews, advertisements for jobs, scientific news items, and the like. Recent articles have helped the membership assess the stage of their careers (Eos, 60, 1024, 1979), informed them of the advantages of having names near the beginning of the alphabet (Eos, 59, 118, 1978), and helped them maximize information transfer during scientific meetings (Eos, 62, 179, 1981). However, no one has dealt with the very difficult problem of making papers memorable. Some techniques, such as long author lists, are now passé. Everyone is doing it. Other techniques, such as writing a very short paper or a humorous paper, are beyond the ken of most AGU members. Fortunately, there remains one technique that can be used by a surprisingly large number of AGU members.

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