Commentary: Ideas for Prospering in a Changing Market
- 1 June 1992
- journal article
- editorial
- Published by SAGE Publications in Newspaper Research Journal
- Vol. 13 (3) , 85-94
- https://doi.org/10.1177/073953299201300308
Abstract
The newspaper industry is undergoing structural change on a daily basis as a result of developments in communication technology and new patterns of media use by the public and advertisers. This process of adjustment requires new ideas for dealing with the problems that emerge from this change.Keywords
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