Valence of Arousal and Emotive Imagery

Abstract
Valence of affective arousal on effectiveness of in vivo emotive imagery was explored. The 34 subjects were pretested for tolerance to discomfort, then instructed in and assessed for imagery production. The subjects were posttested for tolerance under three valence conditions induced by positive imagery, negative imagery, and distractor (neutral) scripts. A significant linear trend, pretest being low followed by negative, distractor, and positive conditions, was found. Valence of arousal appears to be the most important element contributing to effectiveness.

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