Abstract
The process of action learning from the viewpoint of an IMCB MBA set member is described. The effectiveness of the learning experience is reviewed, with emphasis on the opportunities to use various styles of learning in different parts of the programme. The IMCB programme itself is briefly outlined and the Activist, Reflector, Theorist and Pragmatist learning styles discussed. The course is seen as an effective way to educate managers due to its immediate relevance to their needs and its focus on application and implementation, as well as theory.

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