Style Change Costs as a Market Weapon

1 November 1962

journal article
Published by Oxford University Press (OUP) in The Quarterly Journal of Economics

Vol. 76 (4) , 632-647
https://doi.org/10.2307/1879550

Abstract

I. Introduction, 632. — II. A graphical analysis of style costs, 634. — III. A digression on the technology of style costs, 642. — IV. Means of survival; alternatives to the code, 643. —V. Conclusion, 646.

Keywords

CHANGE COSTS
STYLE CHANGE
MARKET WEAPON
STYLE COSTS
DIGRESSION
GRAPHICAL ANALYSIS

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