BIG IDEAS IN SERVICES MARKETING

1 February 1986

journal article
Published by Emerald Publishing in Journal of Consumer Marketing

Vol. 3 (2) , 47-51
https://doi.org/10.1108/eb008162

Abstract

The pivotal difference between goods businesses and services businesses is that goods businesses sell things and service businesses sell performances. These performances are often labor intensive, with the service provider being, in effect, a part of the service.

Keywords

SERVICES MARKETING
LABOR
THINGS
GOODS
SELL
PIVOTAL DIFFERENCE
IDEAS IN SERVICES
MARKETING THE PIVOTAL
BIG

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