The limited capacity model of mediated message processing

• 1 March 2000
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 50  (1) , 46-70
• https://doi.org/10.1093/joc/50.1.46

Abstract

Keywords

• MEDIATED MESSAGES
• REMEMBERED
• INFORMATION
• MESSAGES ARE PROCESSED
• MEDIATED MESSAGE PROCESSING
• CAPACITY MODEL
• WELL
• COMMUNICATE
• VIEWING