Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
- 1 September 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (2) , 225-233
- https://doi.org/10.1086/209159
Abstract
An experiment investigated the relation between inference and persuasion. Subjects were exposed to an ad in which presence or absence of conclusionsKeywords
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