Examining the Vividness Controversy: An Availability-Valence Interpretation
- 1 March 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (4) , 418-431
- https://doi.org/10.1086/208527
Abstract
The effect of vividness on attitudinal judgments is a controversial issue. Experimental evidence indicates that vividness often has no effect on attiKeywords
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