Positioning of Financial Services for Competitive Advantage
- 23 September 1989
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 6 (3) , 207-219
- https://doi.org/10.1111/1540-5885.630207
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Psychological Meaning of Products and Product PositioningJournal of Product Innovation Management, 1987
- Pricing Augmented Commercial ServicesJournal of Product Innovation Management, 1987
- New Product Development For Service CompaniesJournal of Product Innovation Management, 1986
- Positioning by Opening the Consumer's MindInternational Journal of Advertising, 1986
- A New Positioning TypologyJournal of Product Innovation Management, 1985
- The Marketing of Services: Managing the IntangiblesEuropean Journal of Marketing, 1985
- Problems and Strategies in Services MarketingJournal of Marketing, 1985