Reaching Consumers in the Twenty‐First Century: The Short Way Around the Barn

• 1 December 1993
• journal article
• Published by Wiley in American Journal of Agricultural Economics
• Vol. 75  (5) , 1126-1131
• https://doi.org/10.2307/1243437

Abstract

Keywords

• BARN
• TWENTY FIRST CENTURY
• REACHING CONSUMERS IN THE TWENTY