A Comparison of the Entropy Model and the Hendry Model

• 1 February 1974
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 11  (1) , 21
• https://doi.org/10.2307/3150990

Abstract

Keywords

• COMPARISON OF THE ENTROPY MODEL
• ENTROPY MODEL AND THE HENDRY
• MODEL AND THE HENDRY MODEL