Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 297-315
- https://doi.org/10.1086/209070
Abstract
Limitations in the information-processing abilities of young and elderly consumers have generated considerable interest among consumer researchers, mKeywords
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