An experimental study of the interactive effects of sex and androgyny on attitude change
- 2 June 1977
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 44 (2) , 130-135
- https://doi.org/10.1080/03637757709390123
Abstract
Recent research on androgyny indicates that many people who are able to take on the best characteristics of both sexes are not bound to traditional sex‐typed roles. It was reasoned that androgyny would mediate attitude change with males and females. A predicted and confirmed interaction between androgyny and sex of the receiver demonstrated that traditionally sex‐typed females changed attitudes more than did traditionally sex‐typed males; as predicted this difference was greater than the attitude change obtained with androgynous males and females.Keywords
This publication has 1 reference indexed in Scilit:
- Sex and persuasibility revisitedWestern Speech, 1974