NEW PRODUCT ANNOUNCEMENTS AND STOCK PRICES
- 1 January 1980
- journal article
- Published by Wiley in Decision Sciences
- Vol. 11 (1) , 90-97
- https://doi.org/10.1111/j.1540-5915.1980.tb01127.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- ADVERTISING AND VALUE MAXIMIZATION: AN INTEGRATIVE APPROACH *Decision Sciences, 1978
- Efficient Capital Markets: A Review of Theory and Empirical WorkThe Journal of Finance, 1970
- The Adjustment of Stock Prices to New InformationInternational Economic Review, 1969
- Capital Asset Prices: A Theory of Market Equilibrium under Conditions of RiskThe Journal of Finance, 1964
- CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*The Journal of Finance, 1964