Parental Style and Consumer Socialization of Children
- 1 June 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (1) , 77-94
- https://doi.org/10.1086/209147
Abstract
Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. IKeywords
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